When you’ve created a great product for your market, your competitors will notice and attempt to drive sales away from you or steal your customers. Your company not only loses sales, but also pays for additional advertising to combat the false advertising.
These competitors may infringe on your copyright or trademark, misappropriate your patent, or create a product so similar they confuse customers.
Harris Wolin presented a webinar entitled “U.S. Trademark Application Strategies and Case Analysis” on March 13, 2024, to the Capital Intellectual Property Services Association (CIPSA) in...